B2B paid media for SaaS marketing leaders

The anti-agency for B2B paid media.

LinkedIn for demand generation, Google for demand capture, and pipeline attribution wired through your CRM. Run by senior operators. No account managers. No MQL theatre.

95%
of B2B deals go to a vendor already on the buyer's shortlist before research begins.
6sense · Buyer Experience Report 2025
73%
of the buying journey now happens anonymously, before anyone talks to sales.
6sense / Gartner · 2025–26
86%
of B2B purchases stall inside the buying committee. MQLs don't fix that. Mental availability does.
Forrester · State of Business Buying 2026
Founded
2019
Focus
B2B SaaS, €3M–€50M ARR
Engagement
Retainer or project
Reporting
Pipeline, weekly
Three channels, one operator

What we actually do for you.

Most B2B SaaS teams need three motions running in concert: demand on LinkedIn, capture on Google, and attribution wired through to your CRM. We run all three, with one accountable person on your side.
How we're different

Built on what the agency model gets wrong.

We don't have account managers, growth pods, or SDRs pitching you on a second channel. We run a small number of B2B SaaS accounts well, and we charge for time, not imaginary value.
What we do

Senior operators only, on your account.

The person on your discovery call is the person in your ads manager. No handoff to a junior team after signing.

What agencies do

Senior pitch, junior execution.

Senior consultants win the deal, then hand the account to a 22-year-old fresh out of bootcamp.

What we do

Hourly billing, capped monthly.

You see the timesheet at month-end. If we work less, you pay less. No retainer padding we can't explain.

What agencies do

Flat retainer, vague deliverables.

You pay the same whether we built three campaigns or sent three status emails.

What we do

Report on pipeline, not leads.

Closed-won, pipeline created, SQL velocity. MQLs are a vanity metric and you know it.

What agencies do

Report on CPL, CTR, impressions.

Metrics that make the dashboard look green while your sales team gets nothing usable.

On the "team of three" argument

A senior operator with AI-augmented workflows replaces three juniors.

Reporting, creative analysis, data pulls, keyword research, the parts of the job that shouldn't take a human, don't. One senior brain architects the automation and owns the decisions. That's why the €10k retainer does what a €25k agency retainer used to.

What agencies still sell

"Paid media is not a one-person job."

True in 2019. In 2026 it's an argument for billable hours, not better outcomes. Two of the three people on that team are doing work automation does faster.

The operating system

One reasoning core, every channel.

We built an AI ecosystem around the way we think about paid media, not a stack of disconnected tools. One corpus of client intelligence feeds every platform, every deliverable, every decision.

System core
reasoning.
Layer AMethodology
Layer BPlatform depth
Layer CAI agents
Layer DDeliverables
Core PPC Reasoning
5-Stage Demand Engine
Scaling Quadrant
Measurement Scorecard
Intelligence Corpus
Google Ads
LinkedIn Ads
Meta Ads
Microsoft Ads
Tracking stack
Competitive intel
Execution agent
Strategy agent
Client reporting
Creative variation
Audit & diagnosis
Historical lookups
Platform audits
Campaign execution
Monthly reports
Competitor creative

Click a channel to see which parts of the system kick in.

How we work

The first 90 days, concretely.

We don't believe in six-month "strategy phases". Most of the lift comes from killing broken structure in week one and getting the attribution right by week three.
Week 1
Audit

Teardown & honest read.

We open your ad accounts, CRM, and recent pipeline data. We come back with the top three leaks and what we'd cut on day one.

Weeks 2–3
Rebuild

Structure, briefings, attribution.

Campaign architecture rebuilt from scratch. Ad briefings and copy shipped from our library of 1,400+ saved winners. Lifecycle stages, UTMs, and offline conversion import wired into your CRM.

Weeks 4–6
Run

Launch & read the signal.

New campaigns live. We read SQL velocity, not CPL. A weekly written note on what we're learning, not a status report.

Weeks 7–12
Scale

Compound the wins.

We double down on what's generating pipeline, kill what isn't, and tune attribution until your CEO stops asking "where is this coming from?"

Who actually runs your account

Two senior operators.
No one else.

We cap the book at 15 clients between the two of us. Whichever of us takes your account runs it end-to-end — strategy, builds, optimisation, reporting. The other reviews your numbers every week. That's the entire team you're hiring.
Christoph Schachner

Christoph Schachner

Co-founder

“Most B2B ad accounts don't have a targeting problem. They have an attribution problem dressed up as one. Fix the pipeline story first, and the rest becomes a lot cheaper.”

LinkedIn ↑
Valentin Schulz

Valentin Schulz

Co-founder

“I'd rather turn a client away than run an account I can't make great. Fifteen clients between Christoph and me, hard cap. If the book's full when you land, we'll tell you.”

LinkedIn ↑
Who we work with

We're a fit if you are.

A short version of who gets the most out of working with us. We'd rather tell you no on the first call than take your money and disappoint you in month three.

Good fit

  • B2B SaaS, €3M–€50M ARR, with a named marketing leader and a sales team
  • Running ads today, €10k+/mo media, not happy with the reporting story
  • You care about closed-won pipeline, not just MQLs and CPL
  • You'll give us access to HubSpot or Salesforce and closed-won data
  • You want honest written updates, not polished slide decks

Probably not a fit

  • Pre-revenue or looking for growth hacks to skip product fit
  • Consumer apps, marketplaces, e-commerce, local services
  • Need a full-service agency with SEO, content, design, and dev
  • Budget under €3k/mo on media or unwilling to share pipeline data
  • Want a fractional CMO title or weekly strategy meetings
Free tools · No email required

Three honest things you can run today.

Free 30-min strategy call

Let's see if what we do fits what you need.

Send us rough context on your stack and pipeline target. On the call we'll tell you the top things we'd change, whether we'd take the project, and who to talk to if we're not the right answer.