Because you will establish and scale LinkedIn & Google Ads as pipeline-contributing channels
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B2B SaaS focus, 8 years LinkedIn & Google Ads experience, proven results, not an agency, "always improve" mentality
Building a demand generation engine and becoming top-of-mind for your target audience takes time. The sooner you start, the sooner you will see results.
Headed a 12-person operations team at a marketing agency, managed B2B marketing for a job board & currently teaches SEM & content marketing at universities.
Specialities:
- LinkedIn Ads
- Google Ads
- Hubspot
- SEO
Oversaw the performance marketing teams at corporates, managing over 5m annual budgets with international teams across corporates and start-ups in the DACH region.
Specialities:
- LinkedIn Ads
- Google Ads
- Hubspot
- Email Marketing
This is because with Google Ads (at least until now) you have more opportunities to optimize your account. Negative keywords, targeting strategies, competitor bid insights, performance planning and A/B testing are all levers that can be pulled to optimise performance.
After an introductory call, we will send you a proposal based on what we discussed during the call.
Once signed, we will review all the information you send us (target audience, product information, purchase funnel, past & existing activities, business goals).
Based on this, we will define a strategy and a roadmap to bring it live. We will then discuss the approach with you, make any necessary adjustments and begin implementation.
On average, the go-live takes between 3-4 weeks.
You can cancel our contract at any time with 30 days' notice.
For transparency, we will send you a timesheet showing the days and hours we have worked.
If fewer hours are required, we will not charge you for them.
If additional hours are required, we will inform you in good time so that you can decide whether or not to invest additional hours.
Only with your consent will additional hours beyond the compendium specified here be spent and invoiced.
Every general answer will be in-accurate, because this depends on on your goals, market, industry, channels and brand maturity.
However, as a rule of thumb, we recommend monthly budgets of:
LinkedIn Ads: $3.000 (minimum) with an audience of 80.000 (60.000 active audience size x $1.25 per 1.000 people).
Google Ads: $4.000 (minimum) with an avg. CPC of $10, visitor to demo of 5%, demo to close of 10%, target customers per month of 2 and an acceptable CAC of $2.000.
Scenario 1: You have enough existing website traffic (other paid/organic channels) that is converting to leads (~5%) and the leads convert to customers (10%). In this scenario we can start running remarketing ads and see a positive ROI in 30-60 days.
Scenario 2: You have low existing website traffic (other paid/organic channels) that is converting to leads (~5%) and the leads convert to customers (~10%). In this scenario we set up prospecting and remarketing ads to get ramp up cold traffic and funnel that into retargeting and get a positive ROI within 90 days.
Scenario 3: You have low existing website traffic (other paid/organic channels) that is converting poorly to leads (~1%) and leads convert poorlty to customers (~1%). In this scenario we would suggest not using LinkedIn ads at the moment and focus on generating more organic traffic and improving funnel metrics.
Our clients enjoy cross-industry exclusivity. Your competitors cannot work with us during this time and we agree on extreme levels of non-disclosure agreements (NDA's).
Yes you can also white-label our LinkedIn & Google Ads services and start offering them to your clients under your brand.
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