● Pricing

What we charge, before you book a call.

We run your ad accounts for one monthly price, set from your scope: the channels, the ad spend on each, the markets and how often we talk. You get the figure before we start, and busier months cost nothing extra. Consulting is billed by the hour.

€2,100/moAds management, from
€200/hConsulting
0%Media mark-up
Management or consulting

Two ways to work with us.

Clients hire us either to run their paid media or to advise on it. The two are separate engagements, priced separately, and they never appear on the same invoice.

Ads management
€2,100/MONTH
From €2,100 a month for one channel. We run your accounts from strategy and builds to optimisation and reporting.
  • Campaign strategy, builds + launches
  • Weekly optimisation + bid reviews
  • Creative iteration + briefing
  • Account audits + structural rebuilds
  • Attribution + tracking setup
  • Monthly narrative reports
Consulting
€200/HOUR
Your team runs the accounts, and we check their work, coach them and train them.
  • Sense-check calls on current strategy
  • Team upskilling + internal training
  • Mentoring marketing leaders on paid
  • Second-opinion reviews of other agencies' work
  • Ongoing advisory without taking over execution
  • Quarterly strategy sessions for retainer clients (90 min)
Which one fits you

Most clients choose ads management. If your team wants to run the accounts itself, we do it as a build and handover: we build the campaigns and the tracking, hand them to your team in a working session and check in every quarter, at a fixed price for the build and for each check-in. Companies with a strong in-house team tend to choose consulting. We'll tell you on the first call which one suits you.

Ongoing management retainers

For clients who want us running the accounts.

For B2B SaaS, fintech, compliance and developer-tools companies that spend €5k or more a month on each channel we run. ChatGPT Ads pilots are the exception. Your quote is built from the scope of your account, and the prices below are where retainers start.

Single-channel retainer

LinkedIn Ads management.

Starting at
€2,700/MONTH
  • Strategy for the whole buying committee, beyond the one champion
  • Thought Leader, Sponsored Content, Retargeting, Conversation Ads
  • Account-based campaigns for named accounts (LinkedIn ABM)
  • Ad copywriting in-house, plus design briefing for your designer, or a freelance designer we bring in (quoted separately)
  • Weekly account reviews, bi-weekly bid/budget tuning, monthly creative refresh
  • Conversion tracking: Insight Tag, CAPI, offline conversions
  • Bi-weekly 30-min strategy call + async Slack
  • Monthly report that explains the causes behind the numbers
Best fit: teams spending €5k or more a month on LinkedIn who want it judged on pipeline.
Single-channel retainer

Google Ads management.

Starting at
€2,100/MONTH
  • Search, PMax, Demand Gen and Display Retargeting as fit
  • Keyword research + weekly-reviewed negative lists
  • Brand vs non-brand split, competitor conquesting, RSA optimisation
  • PMax/Search cannibalisation analysis + mitigation
  • Conversion tracking: GTM, GA4, enhanced conversions, consent mode
  • Bi-weekly 30-min strategy call + async Slack
  • Monthly report that explains what moved and why
Best fit: SaaS companies with established category demand, spending €5k or more a month on Google, that need an account built for buyers who come to Google to check them.
Not sure which one?

Let's scope it together.

Book a 30-minute call and tell us about your setup. Then we'll recommend the retainer that fits, or tell you that now isn't the right time.

  • A 30-minute call without slides or a sales pitch
  • What we would change first
  • Whether a retainer makes sense for you right now

These are the prices retainers start at. Your proposal names one monthly price for your scope and a one-off fee for setting up each new channel in the first month. If the scope grows, we agree the new price in writing before the work starts.

One-off audits at a fixed price

For clients who want an independent look at their account.

A close review of an existing ad account, with a written report in our branding, a walkthrough call and a prioritised list of fixes. The full fee counts toward month 1 of a retainer signed within 30 days.

Single-channel audit

LinkedIn Ads audit.

Fixed price
€1,800
  • Full account structure: campaigns, audiences, creative, bid strategies
  • Creative performance: CTR, engagement, dwell, CVR across all active ads
  • Audience + company-engagement analysis, target-account shortlist review
  • Spend efficiency + waste identification
  • Competitive benchmarking vs. up to 3 named competitors
  • Conversion tracking audit: Insight Tag, Lead Gen Forms, CAPI, offline
  • 15–20 page written report + 60-min walkthrough call
Delivered: 10 working days from kickoff. Credit: 100% toward month 1 of a retainer.
Single-channel audit

Google Ads audit.

Fixed price
€1,500
  • Full account structure: campaigns, keywords, ads, extensions
  • Search term report: waste, intent, competitor terms, negative gaps
  • PMax/Search cannibalisation analysis
  • Bid strategy review: whether Smart Bidding gets the right conversion data
  • Tracking audit: GTM, GA4, offline + enhanced conversions, consent mode
  • 15–20 page written report + 60-min walkthrough call
Delivered: 10 working days from kickoff. Credit: 100% toward month 1 of a retainer.
Prefer to talk first?

Not every account needs an audit.

Some need a different start: a one-off sprint, a tracking rebuild or simply a clear view of what to fix. A 30-minute call shows which one fits.

  • 30 minutes, without slides or a pitch
  • We'll talk through your stack, ICP and current setup
Early channels · fixed-price audit · pilot

For channels that are too young for a retainer.

When a channel is too new for anyone to have reliable benchmarks, we sell a test with clear limits: a fixed-price audit or a pilot, and a written decision at the end.

Fixed-price audit

ChatGPT Ads audit.

Fixed price
€1,200
  • Account setup review, if you already have access
  • Context-hint audit against the seven-hint structure
  • Landing-page alignment check
  • Competitive scan of the placement in your category
  • 60-minute live review call
  • Written diagnostic with specific rewrites and next steps
Delivered: 5 to 7 business days. Best fit: you already run ChatGPT Ads and want a second opinion, or you are about to start and want a structured plan.
Why no monthly retainer for ChatGPT Ads?

LinkedIn and Google run on monthly retainers, and ChatGPT Ads is the exception for now. We are an OpenAI Select Partner, but we don't yet have enough volume data across clients to set a monthly price. We'll price a retainer when the data supports it. Until then we sell fixed-price audits and pilots.

See how we run ChatGPT Ads →
Fine print, up front

What is included, and what isn't.

Every retainer includes.

  • Direct access to the founder who runs your account, with no account manager in between
  • Slack or email support, same-day response on business days
  • A monthly written report on what happened, why, and what comes next
  • A 30-minute strategy call every two weeks
  • All work happens in your ad accounts, you own everything
  • Conversion tracking and a deal-stage sync with your CRM

What we don't do.

  • Packages priced by a count of ads or campaigns
  • Media markups or kickbacks on ad spend
  • Long content production (we don't write blogs or ebooks)
  • Website design or development
  • Outbound SDR work, cold email, or lead-list services
  • Shared-team models where you don't know who's working on your account
  • Extra invoices for busier months
How billing works

From scope to invoice, in four steps.

01 / SCOPE

Scope agreed upfront.

Before we start, we agree the channels, markets, calls and reporting, and you get one monthly price for that scope.

02 / EVERY MONTH

The same price every month.

Busier months are included in the retainer. You never get an extra invoice for them.

03 / IF SCOPE CHANGES

New scope, agreed first.

A new channel, market or report changes the price only after you agree the new figure in writing.

04 / MONTH END

One invoice at month end.

Your ad spend is never on it. You pay the platforms directly, and we add no markup.

Questions

What people ask us about pricing.

How is the retainer price set?

From the scope of your account: the channels we run, the ad spend on each, the markets and languages, how often we talk and what reporting you need. You get one monthly price before we start, and the first month adds a one-off setup fee. Busier months are included, and if the scope changes we agree the new price first. See how our fees compare with 11 other B2B paid media agencies in Europe.

What about minimum commitments?

There is no minimum term. We suggest planning for three months, because rebuilding an account and seeing what works takes about that long, and you can cancel with 14 days' notice. Our longest retainers have run for more than two years.

Do you mark up ad spend?

Never. You pay the platforms directly with your own card, and we bill only our retainer. An agency that earns money on your media spend gets paid more when you spend more, which is the wrong incentive.

What if our account is small?

Retainers start at €2,100 a month for Google and €2,700 for LinkedIn, for accounts with at least €5k a month in ad spend per channel. For less, we can't give the account the attention it needs, so a one-off audit is usually the better choice.

Is a retainer cheaper than hiring a senior paid-media manager?

A senior performance or paid-media manager in Germany costs about €77,000 a year once employer contributions, training and basic equipment are added to a median salary of €61,670, or about €81,000 with a standard tool set. In Austria it is about €72,000 to €76,000 on a median of €54,000. Filling the role and getting the new hire to full productivity takes about six to twelve months. Our combined LinkedIn and Google retainer starts at €4,200 a month, €50,400 a year, and starts without a hiring process. A hire gives you a full-time person on your team, and a retainer gives you a founder running your account at one monthly price. Sources: our research of 12 October 2026 from the Bundesagentur für Arbeit Entgeltatlas, StepStone, gehalt.de, Indeed, Robert Half and 117 German job postings with a stated salary, 2026 statutory employer contributions, vacancy times from the Bundesagentur für Arbeit and AMS, and the Oxford Economics study of time to productivity (2014).

Can you work with our in-house team?

Most of our clients have in-house marketing, and we work alongside them as the senior paid-media person that most small and mid-sized B2B SaaS teams can't afford to hire full time. Your team owns the relationship with sales, and we own what happens inside the ad platforms. If your team wants to run the accounts itself, we build the campaigns and the tracking, hand them over in a working session and check in every quarter.

How do I start?

Book a discovery call and we'll go through your stack, your pipeline target and your current paid media setup. If it's a fit, you get a scoped proposal with a specific 90-day plan within 48 hours. If it isn't, we'll say so and suggest someone better suited.

30-min intro call

Want a quote for your account?

Tell us which channels you run and roughly what you spend. On the call we'll tell you what we'd change first, whether we'd take the account, and who to call instead if we're not the right fit.

Christoph SchachnerValentin SchulzYou talk to Christoph or Valentin, the two founders.