We helped 37 B2B SaaS companies achieve an average ROAS of 360%. This didn’t happen by accident, but as a result of careful planning and close collaboration between all parties. These are the playbooks we use.
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Grab the complete, always-up-to-date playbook on how to create, optimize and measure LinkedIn Ad campaigns. Based on managing 16 LinkedIn ad accounts, totaling 1.5 Mio € managed budgets. 100% free - no signup needed.
It includes:
Grab the complete, always-up-to-date playbook on how to create, optimize and measure Google Ad campaigns. Basedon managing 21 Google Ad accounts, totaling 3.5 Mio € managed budgets. 100% free - no signup needed.
It includes:
We specialise in setting up LinkedIn & Google Ads campaigns and structuring Hubspot reports. We also offer advice on email nurturing, marketing & sales alignment, CRO, web tracking & SEO
We do not offer creative (video/image ads) or landing page creation.
The results depend on various factors that need to be discussed during a call. But on average, clients see an ROI of 363% using our services (marketing attributed revenue/agency + media budget fee).
Any agency or freelancer who tells you they have found the "secret formula" is bullshitting you.
Everyone has the same tools.
What makes our process different is that we combine the benefits of an in-house team with the benefits of external freelancers. This, plus a limited number of clients and 100% dedication to each one, makes the difference.
A general answer will be inaccurate, as it depends on on your goals, market, industry, channels and brand maturity.
However, as a rule of thumb, we recommend monthly budgets of:
LinkedIn Ads: $3.000 (minimum) with an audience of 80.000 (60.000 active audience size x $1.25 per 1.000 people)
Google Ads: $4.000 (minimum) with an average CPC of 10$, visitor to demo of 5%, demo to close of 10%, target customers per month of 2 and an acceptable CAC of $2.000
Scenario 1: You have enough existing website traffic (other paid/organic channels) that converts to leads (~5%) and the leads convert to customers (10%). In this scenario we can start running remarketing ads and see a positive ROI in 30-60 days.
Scenario 2: You have low existing website traffic (other paid/organic channels) that converts to leads (~5%) and the leads convert to customers (~10%). In this scenario we would set up prospecting and remarketing ads to get ramp up cold traffic and funnel that into retargeting and get a positive ROI within 90 days.
Scenario 3: You have low existing website traffic (other paid/organic channels) that is converting poorly to leads (~1%) and the leads are converting poorly to customers (~1%). In this scenario, we would recommend not using LinkedIn ads at this time and focus on generating more organic traffic and improving funnel metrics.
Our clients enjoy cross-industry exclusivity. Your competitors are not allowed to work with us during this time, and we agree to extremely strict non-disclosure agreements (NDAs).
Yes, you can also white-label our LinkedIn & Google Ads services and offer them to your clients under your brand.
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