LinkedIn Ads, Google Ads and pipeline attribution, delivered under your name, ours, or somewhere in between. You keep the strategic seat. We run the accounts. Three engagement modes, clear commercials, no poaching.
60-minute call. What your client base looks like, what "good" looks like on their paid accounts, where you've been burned before. We'll tell you on the call whether we're a fit.
Mode selected. Commercials written up. Mutual no-poach clause. Data handling and access protocols agreed. Nothing signed on the first client yet.
First engagement. You pick the client. We run the 90-day rebuild. Weekly written updates to you, not the client (unless mode 01). At day 90, honest read on whether this partnership scales.
If it worked, we formalise. If it didn't, we exit the first engagement cleanly, no claim on the client, no hard feelings. Most partnerships hit step 4 "scale". Some don't, and that's fine.
No. Every partnership agreement includes a written no-poach clause, 24 months after an engagement ends, we will not solicit or contract with that client without your written sign-off. We've never broken that clause. The business case is obvious: if we go direct once, the bench dies. We don't.
Depends on the mode. In mode 01 (transparent intro) the client talks to us directly, we're their vendor. In mode 02 (white-label) we join calls as "our paid media lead" using your email and your branding; the client doesn't know we're a separate company unless you tell them. In mode 03 (bench retainer) the visibility rule is set per engagement.
We don't have an ego about this. Whatever setup makes the client relationship cleanest for you is the setup we run.
Honestly, depends on the month. We run a deliberately small book, 12–15 active SaaS accounts at a time. We'll always tell you on the first call what our runway looks like and when the next slot opens. If the timing doesn't match, we'll say so. We'd rather defer a partnership by two months than pretend we have capacity we don't.
Common. We do the 90-day rebuild, kill what's broken in week 1, rebuild structure and attribution in weeks 2–3, run and tune from there. You sit on the transition conversation with the outgoing agency; we stay out of that until the handover is done. We won't trash-talk the previous agency to the client. It's not useful and it's not our style.
No. Most partnerships are on mode 01 or 02 for the first year. Mode 03 makes sense once we've run two or three of your clients successfully and you want the ramp guarantee. Starting on mode 03 is possible but unusual, we'd rather earn it.
Yes on mode 01. On mode 02 we stay invisible by design, no logo, no co-branding, nothing that signals a second vendor. On mode 03 it's case-by-case. We'll write a one-line trust statement you can put in a pitch deck ("our paid media is run by Demandgap, a senior B2B SaaS specialist") if the positioning calls for it.
Either side can exit with 30 days' notice. We finish the current client engagement clean, transfer all account access, write a short handover doc for whoever takes over, and we don't solicit the client afterwards. We've ended three partnerships this way over seven years. None of them were dramatic.
Send a rough brief on the client base you'd want us to run. On the call we'll tell you whether we're a fit, which mode we'd recommend, and what our next open slot looks like. If there's no fit, we'll say so and point you at someone who is.