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● Services

Three channels, run as one system.

LinkedIn Ads creates demand and Google Ads catches it. ChatGPT Ads is the early bet, worth testing while the placement is still cheap. Measurement and creative come with every engagement, because without them none of the channels pays back. You decide how much of each you need.

Book a call → See pricing

01 LinkedIn Ads Demand generation: creative written for each persona, targeting built on your account list, and a set order of campaigns for each buying stage.

02 Google Ads Demand capture: keywords with buying intent, competitor defence and brand protection, kept tight so the budget doesn't drift into broad match.

03 ChatGPT Ads Early channel: sponsored cards shown below ChatGPT's answers. We sell fixed-price audits and time-based pilots, and there is no retainer yet.

04 Measurement and creative Offline conversions, attribution in your CRM, and our library of 1,400+ ads that performed. All of it is part of every retainer.

LinkedIn Ads for demand generation.

Sponsored content Document ads Conversation Thought-leader Retargeting

We ran LinkedIn in-house for six years before starting Demandgap. Most B2B programmes chase a low CPL and end up with plenty of MQLs and little pipeline. We build LinkedIn around how B2B buyers become customers, follow it through to closed-won, and stop campaigns when the numbers say so.

When it fits

You sell B2B SaaS to a definable ICP (job titles, industries, companies)
You can spend €5k or more a month on LinkedIn and have a sales team who can call the leads
You want LinkedIn judged on pipeline and you're done measuring it on CPL

See the LinkedIn Ads service →

Google Ads for demand capture.

🔍your brand · reviews|

Your Brand, The Verified B2B Platform

Your own brand-defence ad, structured to protect the query from competitors bidding on your name.

Looking at Your Brand? Try Us Instead

Without brand defence, prospects see this result first.

Brand defence Competitor Category Bottom-funnel PMax YouTube

B2B buyers rarely discover you on Google anymore. They come to Google to check you before they sign. So the account has to protect your brand, win the searches for your competitors' names, show up for your category, and stay away from informational terms that AI answers for free.

When it fits

Your category has real search volume, because people know what to type when they have the problem
You're spending €5k or more a month on Google, or planning to
You can feed closed-won data back into the platform (HubSpot / Salesforce / similar)

See the Google Ads service →

ChatGPT Ads, while the channel is new.

Early channel, OpenAI Partner Network

ChatGPT

Our LinkedIn Ads CPL has doubled in six months and sales says the leads are junk. Who can actually diagnose this?

A doubling CPL alongside falling lead quality usually points at audience decay or a conversion event that rewards the wrong action. A structured audit will separate the two.

Context hint fired: Head of Demand Gen or VP Marketing at a B2B SaaS company between $3M and $50M ARR, spending €10k or more a month on LinkedIn Ads, seeing CPL rise while sales rejects the leads, actively looking for a diagnostic second opinion rather than a new agency retainer.

Context hints Sponsored cards Image tiles Time-based pilots

ChatGPT Ads reach buyers inside the conversation, while they research the problem in ChatGPT. We have worked out the auction, the format and the measurement for it, and we offer a time-based pilot of 1 to 3 months for teams that want to be early without a big bet.

When it fits

LinkedIn and Google are already running well and you want early access to a new placement
You're fine starting a pilot on UTM tracking; the ChatGPT Ads pixel, the Conversions API and the HubSpot integration are there when you scale
You have a test budget of about €1,000 or more that you can afford to lose

See the ChatGPT Ads playbook →

Measurement and creative.

Creative iteration · one campaign

v01

v02

v03

v04

Four versions tested, v03 won. Documented for the next round.

Measurement layer · live

form_submit→HubSpot

deal_stage→SQL

offline_conv→LinkedIn CAPI

closed_won→Google · eCv

GTM + consent mode Server-side tracking Offline conversions CRM deal-stage sync Creative iteration Ad variations at speed

Every engagement needs these two, whatever mix of channels you run. They are billed as part of the same hourly work and never sold as a separate product.

Measurement

GTM cleanup and a correct consent mode setup
Server-side tracking where it changes the numbers
Enhanced and offline conversions sent back to the ad platforms
CRM deal-stage sync with HubSpot, Salesforce or whatever you run
The tracking that lets you judge every campaign above on real outcomes

Creatives

We create the briefings based on the design system you already have
New versions briefed quickly, tested, and written up when they win
AI helps with the drafts; one of us reviews every ad before it goes live
Ad copy written in-house; design briefs ready for your designer if you have one

Your brand team, your creative agency and your RevOps people stay. We take the ad-platform work that falls between them and fit into the setup you already have.

Who runs your account

One of us runs your account from start to finish.

We are two senior operators working the same way. Whoever takes your account does the strategy, the builds, the optimisation and the reporting. There are no juniors and no account managers.

Christoph Schachner Co-founder

Valentin Schulz Co-founder

Questions

What people ask us about our services.

Do I have to take all three channels?

No. You choose the channels you need. Measurement and creative come with every engagement, because none of the channels pays back without them.

How do LinkedIn Ads and Google Ads work together?

LinkedIn creates demand among buyers who are not searching yet, and Google catches it when they do. We plan both from one ICP brief and one messaging framework, and judge both on the same pipeline in your CRM.

What ad budget does each channel need?

At least €5k a month on LinkedIn or on Google. ChatGPT Ads starts with a time-based pilot and a test budget from about €1,000.

Do you produce the ad designs?

We write the ad copy and the design briefings, based on the design system you already have, and your designer produces the ads. If you have no designer, we can run the creative ourselves or recommend a B2B freelancer we have worked with.

What does measurement include?

GTM cleanup and a correct consent mode setup, server-side tracking where it changes the numbers, enhanced and offline conversions sent back to the ad platforms, and a deal-stage sync with your CRM. It is billed as part of the same hourly work.

Do you work alongside our team and other agencies?

Yes. Your brand team, your creative agency and your RevOps people stay. We take the ad-platform work that falls between them.

30-min intro call

Not sure which channels you need?

Tell us which channels you run today and what pipeline you need. On the call we'll tell you what we'd change first, whether we'd take the account, and who to call instead if we're not the right fit.

Book a call → See pricing →