LinkedIn Ads for demand generation. Google Ads for demand capture. Measurement and creative aren't add-on services, they're the reason either channel pays back. Every retainer gets all of it; you scope how much.
The channel we ran in-house for six years before starting Demandgap. Most B2B programmes optimise for CPL and generate MQL theatre, we build LinkedIn around the way B2B buyers actually become customers, measure it into closed-won, and stop when the numbers say stop.
Google isn't where B2B buyers discover you anymore, it's where they verify you before signing. Accounts need to be structured for that reality: protecting brand, winning competitor queries, reinforcing category authority, and absolutely not bleeding budget on informational terms that AI now answers for free.
The two capabilities every retainer needs, whether you run one channel or both. Billed as part of the same hourly work, never priced as a separate product.
We don't replace your brand team, your creative agency, or your RevOps function. We do the ad-platform-specific work that sits between them, and plug into whatever you already have.
Two habits we run on every account, alongside the measurement and creative work above. Same hourly rate, never a separate line item.
A structured cadence of creative, audience and landing-page experiments, with hypotheses written up front and learnings documented every cycle. Compounding knowledge about what works in your category, not just in advertising generally.
Foreplay + LinkedIn Ad Library + manual monitoring. Weekly digest of competitor creatives, positioning shifts, and new entrants in your category.
No kickoff calls that go nowhere. No "we'll have strategy in month three". Here's the operating rhythm that applies whether you engage us on one channel or both.
Full account access. Our 50-point audit, complete historical review, attribution sanity check. We surface what's working, what's broken, and what to fix first.
Before we scale anything: we fix tracking. Every retainer starts with a clean measurement foundation, even if it costs a month of "progress" to do it right.
Campaign architecture rebuilt to your ICP and stage. New creative shipped. Weekly optimisation loops begin. First monthly narrative report lands in your inbox.
Quarterly strategy sessions. Monthly narrative reports. Weekly Slack presence. The work gets better year two because the Intelligence Corpus gets better every month.
We're two senior operators, same level, same playbook. Whoever takes your account runs it — strategy, builds, optimisation, reporting — and the other reviews your numbers every week. Never a junior, never an account manager.
Send us rough context on your stack and pipeline target. On the call we'll tell you the top things we'd change, whether we'd take the project, and who to talk to if we're not the right answer.