● Interactive tool · LinkedIn Ads

What a LinkedIn budget actually buys in B2B SaaS.

Pipeline, SQLs, closed-won, and realistic ranges on each. Adjust the assumptions to match your ICP, funnel maths, and deal economics. Nothing is saved server-side; nothing emails you a PDF.

Your assumptions.

Honest inputs produce honest output. Start with defaults; adjust if your numbers are materially different.

Monthly media spend €20,000

LinkedIn Ads platform only. Excludes our retainer fee.

Motion Balanced, warm + cold

Reach + retarget + convert split evenly. The default for most B2B SaaS programmes.

Landing-page conversion rate 4.0%

Click → lead on your warm-audience offer pages. 3–5% is typical; 6%+ is strong.

Lead → SQL conversion 25%

Sales qualifies a lead as worth pursuing. B2B SaaS median sits 20–30%.

SQL → closed-won 18%

Mature B2B SaaS: 15–25%. Early-stage products trend lower.

Average annual contract value €45,000

First-year ACV. If you price in seats or usage, use blended first-year revenue per customer.

Modelled output · Monthly

At this spend, you can expect roughly this.

Pipeline / mo

€0

New pipeline created, SQLs × ACV. Range in parentheses below.

ROAS on media

0×

First-year closed-won / media spend. Before retainer fee.

ImpressionsAt typical €65 CPM for B2B0

ClicksAt 0.55% blended CTR0

LeadsClicks → landing-page conversions0

SQLsSales-qualified0

Closed-wonNew customers per month0

Rev / moFirst-year closed-won revenue€0

This is a model, not a forecast. Results shown are midpoint estimates using industry-typical CPMs and CTRs for B2B LinkedIn. Your actuals will vary based on ICP, creative, offer quality, and measurement integrity. We use ranges of ±25% in client conversations to account for this, never a single guaranteed number.

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