● Interactive tool · LinkedIn Ads

What a LinkedIn budget buys in B2B SaaS.

See the pipeline, SQLs and closed-won deals a budget can produce. Change the assumptions to match your buyers, your funnel and your deal sizes. Nothing is saved on our side, and nobody emails you a PDF.

Your assumptions.

Start with the defaults and change any number that is clearly different for you. The output is only as good as the inputs.

Monthly media spend €20,000

LinkedIn Ads platform only. Excludes our retainer fee.

Motion Balanced, warm + cold

Budget split evenly across reach, retargeting and conversion.

Landing-page conversion rate 2.0%

Click → lead on your warm-audience offer pages. Default assumption. Change it to your own figure.

Lead → SQL conversion 15%

Sales qualifies a lead as worth pursuing. Default assumption. Change it to your own figure.

SQL → closed-won 20%

Default assumption. Change it to your own figure.

Average annual contract value €30,000

First-year ACV. If you price in seats or usage, use blended first-year revenue per customer.

Modelled output · Monthly

At this spend, you can expect roughly this.

Pipeline / mo

€0

New pipeline created, SQLs × ACV.

ROAS on media

0×

First-year closed-won / media spend. Before retainer fee.

ImpressionsAt the CPM assumed for this motion0

ClicksAt 0.55% blended CTR0

LeadsClicks → landing-page conversions0

SQLsSales-qualified0

Closed-wonNew customers per month0

Rev / moFirst-year closed-won revenue€0

This is a model. The results are midpoint estimates based on typical CPMs and CTRs for B2B LinkedIn, and your actual numbers will depend on your buyers, your creative, your offer and how well you measure. In client conversations we use ranges of ±25% and never promise a single number.

Book a call to pressure-test this → How we run LinkedIn Ads →