Reach B2B buyers while they ask ChatGPT for answers. As one of the first agencies in the OpenAI Partner Network, we already run live campaigns and start every account with a structured pilot.
A DACH manufacturing software company, in its first 12 days on ChatGPT Ads (9 to 20 September 2026).
Per demo start or contact request from ChatGPT Ads
Per demo start from the same company's non-brand Google search, 1 to 20 September
ChatGPT Ads shows a sponsored card directly below ChatGPT's answer when the conversation matches what you offer. It is clearly labelled and kept separate from the answer itself. The auction runs on context hints: short paragraphs that describe the person your ad is for. Whoever sees the ad is in the middle of researching a problem.
ChatGPT Ads now serves across the EU and in Switzerland, the UK and the US. European companies open their own account, and we set it up and run it with you.
Single-keyword hints under-deliver. Vague category hints burn budget. The winning format is a persona-shaped paragraph that names the role, the company shape, the specific problem, and the moment of intent. Seven paragraphs per ad group is our current default.
In the early auctions, the Clicks objective reached more people than the Reach objective did. That is odd and will probably change, but for now we build on Clicks.
Campaign-total budgets have been observed burning an entire test in 24 hours. We build every campaign on a daily budget with no total, so spend stays paced across the whole test.
The ad tile renders small inside the ChatGPT card. Fine detail is wasted. In one client account, a plain brand-mark tile got nearly twice the click rate of photography: 1.48% against 0.80%. We use a single tile per ad group, wordmark plus label, no busy background.
LinkedIn and Google run on monthly retainers. ChatGPT Ads doesn't have one yet: we'll price a retainer once we have enough volume data across enough clients to justify it. Until then we sell audits and time-based pilots.
Yes. We run live ChatGPT Ads campaigns for a B2B software company in Germany, Austria and Switzerland, and have run them for a client in the Netherlands. Demandgap is one of the first agencies in the OpenAI Partner Network.
Probably not, if you have not fixed LinkedIn and Google first. ChatGPT Ads is worth a pilot for teams that already have LinkedIn and Google running well and want early access to a new placement. If your LinkedIn CPL is climbing and your Google Ads are leaking spend, fix those first. We will tell you if that is where you are.
Yes. Our DACH campaigns run in German. If you need German and English, we scope both in the pilot quote.
No. Companies registered in the EU, Switzerland, the UK or the US can open their own account. We set it up with you at signup, because the account country cannot be changed later.
Three options. ChatGPT Ads supports its own pixel and Conversions API, so full server-side attribution is available from day one if you want it. If you run HubSpot, ChatGPT Ads connects to it natively: new leads go straight into your CRM, and HubSpot reports contacts, customers and cost per campaign next to your other channels. For a first pilot we often start lighter: Google Analytics or your CRM with UTM tagging, so you get a clean read on clicks and form submissions without a fresh pixel install. When the channel proves itself and you scale, we install the pixel and switch to a Conversions objective.
In our first DACH client account, a demo start or contact request cost €28.88 in the first 12 days, a quarter of what the same step cost on its non-brand Google search. Your pilot produces your own number, and we judge it against what a lead costs you on Google and LinkedIn.
Book a 30-minute call. We will tell you whether a pilot fits your stage, or whether LinkedIn and Google should come first.