● Agency comparison

ChatGPT Ads agencies for B2B in Europe, compared.

Nine agencies with an office in Europe that run ChatGPT Ads for B2B companies, compared on what their own websites say: what they charge, the test budget they suggest, the results they publish and whether they claim to be OpenAI partners. Demandgap publishes this page and is one of the nine.

Updated 3 November 2026 By Christoph Schachner, co-founder

01Short answer

Four of the nine publish a fee for ChatGPT Ads. Three publish results: Demandgap from three B2B software clients in Germany, Austria, Switzerland and the UK, Lever Digital from one UK client, and Blend from tests on its own budget. Only Demandgap says it is an OpenAI partner.

  • Demandgap (Vienna, Austria): best for B2B software companies that want a fixed-price audit or a short pilot, run by a founder, with campaigns live in Germany, Austria and the UK. Fee: €1,200 audit; pilots from €2,250.
  • Blend (Reading, UK): best for mid-market and PE-backed B2B companies that want ChatGPT Ads next to HubSpot, website and ABM work. Fee: Not published.
  • COSEOM (Barcelona, Spain): best for international B2B software and tech sellers that need campaigns in several languages. Fee: Fixed monthly fee, no figure.
  • GROWSaaS (Seevetal, Germany): best for B2B SaaS and IT companies entering Germany or DACH that want a fixed-price test. Fee: €990 to €2,990 per test.
  • Hey Digital (Tallinn, Estonia): best for B2B SaaS companies, mainly Series A and B, that want ChatGPT Ads inside a full paid media programme. Fee: Not published.
  • Lever Digital (Edinburgh, UK): best for B2B and SaaS companies that already run paid media with Lever and want ChatGPT Ads added. Fee: +£500 a month on a retainer.
  • Linkedist (Kaunas, Lithuania): best for B2B companies already working with Linkedist on LinkedIn. Fee: Not published.
  • Nexa Growth (Wolverhampton, UK): best for UK companies that want setup and management with no long contract. Fee: Not published.
  • Vogler Marketing (Untrasried, Germany): best for B2B Mittelstand companies in DACH that want a small fixed monthly fee. Fee: €680 setup, then from €290 a month.

02Side by side

AgencyBased inOfferPublished feeTest budgetPublished resultsOpenAI
DemandgapVienna, AustriaAudit or pilot€1,200 audit; pilots from €2,250From about €1,200Yes: CPCs and cost per product tourOpenAI Select Partner
BlendReading, UKStrategy, build, creative, optimisationNot publishedNot publishedOwn tests: CPC $3 to $5No claim
COSEOMBarcelona, SpainFit verdict, then a pilotFixed monthly fee, no figureNot publishedNone publishedNo claim
GROWSaaSSeevetal, GermanyFixed-price test packages€990 to €2,990 per testNo minimum statedNone publishedNo claim
Hey DigitalTallinn, EstoniaFull programmeNot publishedNo set budget; $10K+ a month overallNone publishedSays it is not affiliated
Lever DigitalEdinburgh, UKAdd-on to a retainer+£500 a month on a retainer£1,000 to £3,000 a monthYes: one UK client, CPC and cost per customerNo claim
LinkedistKaunas, LithuaniaStrategy and campaignsNot publishedNot publishedNone publishedNo claim
Nexa GrowthWolverhampton, UKSetup and managementNot publishedNot publishedNone publishedNo claim
Vogler MarketingUntrasried, GermanySetup, then monthly management€680 setup, then from €290 a monthNo minimumNamed client, no figuresNo claim

Ad spend is paid to OpenAI on top of every fee here.

03The nine agencies

01Demandgap: best for B2B software companies that want a fixed-price audit or a short pilot, run by a founder, with campaigns live in Germany, Austria and the UK

Vienna. Founded 2023 by Christoph Schachner and Valentin Schulz; one of the two runs the account. B2B SaaS, fintech, compliance and developer tools.

  • ChatGPT Ads offerA fixed-price audit, or a pilot of one to three months
  • Published feeAudit €1,200. Pilots are billed at €150 an hour; the standard setup is 15 hours, €2,250
  • Test budgetFrom about €1,200 of ad spend: 500 clicks at the €2.32 per click our B2B software clients paid on average from September to early November 2026
  • ContractNo minimum term, 14 days' notice
  • TrackingChatGPT Ads pixel and Conversions API, the HubSpot integration, or Google Analytics with UTM
  • Who runs your accountOne of the two founders
  • Published results€2.32 per click on average across three B2B software clients, 9 September to 2 November 2026 (4,050 clicks). For one DACH client a click cost a quarter of a non-brand Google click, and a product tour €101 against €56 on Google
  • OpenAIOpenAI Select Partner
  • What to weighWe wrote this list. Ads in German and English. With two founders we take at most 15 active clients

Sources: ChatGPT Ads, Pricing, Facts.

02Blend: best for mid-market and PE-backed B2B companies that want ChatGPT Ads next to HubSpot, website and ABM work

Blend Marketing Ltd, Reading, UK, with a second office near Atlanta. A HubSpot-centred B2B growth agency; most clients are PE-backed.

  • ChatGPT Ads offerContext targeting strategy, the full account and campaign build in Ads Manager, ad copy and creative, manual optimisation
  • Published feeNot published
  • Test budgetNot published
  • ContractNot published
  • TrackingEvent-based conversion tracking set up in code; the page says ChatGPT tracking is not pixel-based
  • Who runs your accountA named in-house team; no outsourcing
  • Published resultsFrom tests on its own budget: CPCs of around $3 to $5, CTRs above 1.2% on average and 1.5 to 2% on its best ads, conversion data still building. No dates, market or spend given
  • OpenAINo claim
  • What to weighChatGPT Ads is one service among many: websites, brand, SEO, ABM and HubSpot

Sources: ChatGPT Ads, About.

03COSEOM: best for international B2B software and tech sellers that need campaigns in several languages

Barcelona, with offices in San Francisco and Bangkok. Founded 2008. Its ChatGPT Ads page is written for international B2B; its about page names B2B and B2C brands.

  • ChatGPT Ads offerA written verdict on fit first, then a pilot with budget and success metric agreed in writing; context hints and creative from buyer language; weekly reporting joined to the CRM
  • Published feeA fixed monthly management fee, separate from ad spend and not a percentage of it; no figure published
  • Test budgetNot published
  • ContractFlat monthly retainers, no long lock-ins; no notice period stated
  • TrackingUTM convention, OpenAI Pixel and Conversions API, a GA4 channel group, with the CRM as the source of truth
  • Who runs your accountSenior specialists, no junior layers
  • Published resultsNone published
  • OpenAINo claim
  • What to weighTen working languages. It advises waiting if your buyers sit in one small, single-language market

Sources: ChatGPT Ads, About.

04GROWSaaS: best for B2B SaaS and IT companies entering Germany or DACH that want a fixed-price test

Seevetal, near Hamburg. A sole proprietorship of Arno Schambach, with three people named. B2B SaaS, IT and tech.

  • ChatGPT Ads offerIntent mapping, campaign structure, ads, tracking, launch and optimisation, sold as fixed-price test packages
  • Published feeSTART €990 (7 days of monitoring), GROW €1,790 (14 days), SCALE €2,990 (30 days of campaign management); ad budget on top
  • Test budgetNo minimum stated; media is paid directly to OpenAI
  • Contract"No long-term contract" on the ChatGPT Ads page; its PPC pricing page names a six-month minimum
  • TrackingUTMs, GA4, GTM and conversion tracking; the OpenAI Pixel in the SCALE package
  • Who runs your accountNot stated
  • Published resultsNone published
  • OpenAINo claim
  • What to weighPackages end after 7 to 30 days; no fee for ongoing monthly management is published. Services in German, English and French

Sources: ChatGPT Ads.

05Hey Digital: best for B2B SaaS companies, mainly Series A and B, that want ChatGPT Ads inside a full paid media programme

HeyDigital OÜ, Tallinn, Estonia; fully remote. Founded 2018, 45+ people in 22+ countries. B2B SaaS only.

  • ChatGPT Ads offerEligibility check, audience and intent strategy, campaign structure, ad copy and images, landing pages, setup, measurement, testing, and reporting on lead quality, pipeline and revenue
  • Published feeNot published; scoped to goals and ad spend
  • Test budgetNo set test budget for ChatGPT Ads; across its work it recommends at least $10K a month in ad budget
  • ContractInitial three-month agreement
  • TrackingConversion tracking, URL parameters, web analytics and CRM data
  • Who runs your accountA senior paid media strategist leads the account and stays the point of contact
  • Published resultsNone published
  • OpenAISays it is independent and "not affiliated with or endorsed by OpenAI"
  • What to weighNo ChatGPT Ads result, client or price on the page

Sources: ChatGPT Ads, Facts.

06Lever Digital: best for B2B and SaaS companies that already run paid media with Lever and want ChatGPT Ads added

Lever Digital Ltd, Edinburgh. Founded 2020. Growth-stage B2B SaaS, FinTech and eCommerce.

  • ChatGPT Ads offerFit check, campaigns built on context hints, custom audiences, geo and platform targeting, setup in Ads Manager, optimisation against CRM pipeline; sold only as an add-on to a Lever retainer
  • Published fee+£500 a month on top of the retainer: a flat £1,500 a month under £15k media spend, 10% of spend above that
  • Test budgetTypically £1,000 to £3,000 a month in media for a first test, read over 8 to 12 weeks
  • ContractRolling monthly, one month's notice
  • TrackingOpenAI's pixel and Conversions API, or UTM links into your analytics
  • Who runs your accountThe person you speak to runs the account
  • Published resultsOne unnamed UK SaaS client in office real estate: £1.96 per click on ChatGPT against £36 on Google Ads, and £200 per new customer against £600. No period or counts given
  • OpenAINo partner claim; says it runs accounts in OpenAI's Ads Manager beta
  • What to weighNot sold on its own, only with a Lever retainer

Sources: ChatGPT Ads, Pricing.

07Linkedist: best for B2B companies already working with Linkedist on LinkedIn

MB Linkedista, registered in Kaunas, Lithuania; it says it is based in Vilnius and London. Founded 2019, 19 people on its about page. A LinkedIn-focused B2B agency.

  • ChatGPT Ads offerA ChatGPT Ads strategy and campaigns; the page lists no scope or deliverables
  • Published feeNot published
  • Test budgetNot published
  • ContractNot published
  • TrackingNot published
  • Who runs your accountNot published
  • Published resultsNone published; it says it was the first in Lithuania to test ChatGPT Ads
  • OpenAINo claim
  • What to weighThe thinnest ChatGPT Ads page on this list. Linkedist also publishes its own list of ChatGPT Ads agencies in Europe, which ranks itself first

Sources: ChatGPT Ads, About.

08Nexa Growth: best for UK companies that want setup and management with no long contract

Nexa Growth Marketing Ltd, Wolverhampton. A UK-focused agency for SEO, PPC, paid social and web development.

  • ChatGPT Ads offerAudience and intent mapping, campaign structure, ad copy, setup in Ads Manager, CPC and CPM bid management, tracking, creative tests, policy review and pipeline reporting
  • Published feeNot published
  • Test budgetNot published
  • ContractNo long-term contract
  • TrackingPixel and Conversions API, tied to demo requests, sign-ups and lead forms
  • Who runs your accountA senior consultant leads each engagement
  • Published resultsNone published
  • OpenAINo claim
  • What to weighIts ChatGPT Ads page is written for B2B and SaaS; the rest of its site also serves hotels, dental practices, legal firms and eCommerce. The page's FAQ still says UK access is not confirmed

Sources: ChatGPT Ads.

09Vogler Marketing: best for B2B Mittelstand companies in DACH that want a small fixed monthly fee

Untrasried in the Allgäu, Germany. A sole trader since 2017 (Dustin Jeff Vogler). B2B Mittelstand in DACH, for deals worth €5,000 or more.

  • ChatGPT Ads offerSetup of one campaign with up to five ads, a policy check, campaigns created paused and switched on by the client, then monthly management
  • Published fee€680 setup, then €290, €690 or €1,390 a month, net of VAT
  • Test budgetNo minimum; you pay the platform directly
  • ContractManagement runs three months fixed after the setup; a case page says the client decides after setup
  • TrackingOpenAI pixel, loaded only after consent; leads tagged by channel in the client's CRM
  • Who runs your accountThe founder leads every client
  • Published resultsA named client, Lumitra (tenant electricity), set up in September 2026: which conversation types brought most traffic, shown as relative bars without figures
  • OpenAINo claim
  • What to weighIn German, for DACH. It says click prices are well above what many know from search

Sources: ChatGPT Ads.

04ChatGPT Ads inside a wider service

These B2B agencies also run ChatGPT Ads, without a page that offers it as a service of its own.

  • ToJupiter: London. A paid media agency for B2B SaaS. ChatGPT Ads appear in its sample plan as "learning only, $500 a month", and it quotes "$3 to $5 a click to start". There is no ChatGPT Ads page.
  • The Growth Syndicate: Amsterdam. A B2B marketing agency that lists ChatGPT Ads as a channel on its PPC page. Its own article says the B2B accounts it ran showed "no meaningful downstream events" and concludes: "For most B2B advertisers, not yet."
  • YOYABA: Hamburg. Works only with B2B software companies. A field report on its blog covers a ChatGPT Ads campaign it ran in June 2026 for a US legal-tech SaaS client: about $3.06 a click over the first ten days. There is no service page.

05How we chose them

Google shows hundreds of agencies with a ChatGPT Ads page for searches in the UK, Germany, Austria, Switzerland, the Netherlands, Sweden, France and Spain, and most of them say they work for any kind of business. We screened 42: those whose sites or ChatGPT Ads pages mention B2B, those named on published ChatGPT Ads agency lists, and the B2B paid media agencies on our agency comparison. An agency is listed when its own site shows all three:

  • a page that offers ChatGPT Ads as a service;
  • a focus on B2B companies, on the site or on that page;
  • an office in the EU, the UK or Switzerland.

Fifteen have a ChatGPT Ads page but no stated B2B focus. Thirteen are B2B agencies without a ChatGPT Ads offer; three of them appear above. Five meet neither rule, and one blocks automated reading of its site. Every fact was read from the agency's own pages on 3 November 2026; nothing is taken from another agency's list.

06What we could not verify

  • Five of the nine publish no fee for ChatGPT Ads: Blend, COSEOM, Hey Digital, Linkedist and Nexa Growth.
  • Results are quoted as each agency publishes them, with its own measurement; Lever Digital and Blend give no period or counts.
  • Partner status is each agency's own statement. We did not check it with OpenAI.
  • Where a site gives two answers to the same question (GROWSaaS and Vogler Marketing on contract terms), both are shown.

07Buyer questions

Which agencies run ChatGPT Ads for B2B companies in Europe?

Nine agencies with an office in Europe publish a ChatGPT Ads offer for B2B companies: Demandgap (Vienna), Blend (Reading), COSEOM (Barcelona), GROWSaaS (Seevetal, near Hamburg), Hey Digital (Tallinn), Lever Digital (Edinburgh), Linkedist (Kaunas), Nexa Growth (Wolverhampton) and Vogler Marketing (the Allgäu). ToJupiter, The Growth Syndicate and YOYABA also run ChatGPT Ads, as part of a wider paid media service.

How much does a ChatGPT Ads agency cost in Europe?

Four of the nine publish a fee. Vogler Marketing charges €680 for setup, then €290, €690 or €1,390 a month. GROWSaaS sells fixed-price tests at €990, €1,790 and €2,990. Lever Digital adds ChatGPT Ads to its retainer for £500 a month. Demandgap sells a €1,200 audit, or a pilot billed at €150 an hour, with a standard setup of €2,250. The others quote on request. Ad spend is paid to OpenAI on top.

How much ad budget does a first ChatGPT Ads test need?

Demandgap starts pilots from about €1,200 of ad spend, which buys 500 clicks at the €2.32 per click its B2B software clients paid on average from September to early November 2026. Lever Digital recommends £1,000 to £3,000 a month over 8 to 12 weeks. Vogler Marketing and GROWSaaS set no minimum, and Hey Digital sets no ChatGPT Ads test budget.

Which agencies publish ChatGPT Ads results?

Demandgap publishes figures from three B2B software clients: €2.32 per click on average from 9 September to 2 November 2026, and for one DACH client €101 per product tour against €56 on its non-brand Google search. Lever Digital publishes one UK SaaS client: £1.96 per click against £36 on Google Ads. Blend gives CPCs of $3 to $5 from tests on its own budget. Vogler Marketing names a client, without figures.

Are any of these agencies OpenAI partners?

Demandgap says it is an OpenAI Select Partner. None of the other eight claims partner status on its site, and Hey Digital says it is not affiliated with OpenAI. When OpenAI brought ChatGPT Ads to Europe, it said advertisers could buy through its own Ads Solutions team, agency partners and technology partners, with self-serve Ads Manager to follow. We did not check any agency's status with OpenAI.

Can European companies run ChatGPT Ads?

Yes. OpenAI expanded ChatGPT Ads to 31 European countries in August 2026, among them Germany, Austria, France, Spain, Italy, Sweden and the Netherlands. The ads reach only users on the Free and Go plans; Plus, Pro and Enterprise stay ad-free.

Is this list independent?

No. Demandgap publishes it and is on it. Every fact about another agency comes from that agency's own website, read on 3 November 2026, with the source pages under each entry. To correct an entry, write to office@demandgap.com.

30-minute call

Choosing a ChatGPT Ads agency?

On a 30-minute call with one of the two founders you'll find out whether Demandgap fits your account. If ChatGPT Ads is not the right next step for you, we'll say so.

Christoph SchachnerValentin SchulzYou talk to Christoph or Valentin, the two founders.