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Research and tools for B2B paid media.

Two agency comparisons, cost data from our own ChatGPT Ads and LinkedIn Ads accounts, a library of real LinkedIn ads, two tools and our buyer research. The comparisons are dated, and every fact in them comes from the agencies' own websites.

€2.32 a click on ChatGPT Ads for B2B software, 13% to 38% of a non-brand Google click
Cost data What ChatGPT Ads cost for B2B companies The price of a click in our ChatGPT Ads accounts by country, against Google in the same companies, and what the clicks turned into. See the figures →
€64.31 per 1,000 impressions on LinkedIn, €16.74 per landing page click, €482 per lead gen form lead
Cost data What LinkedIn Ads cost for B2B companies CPM, cost per landing page click and cost per lead gen form lead from our LinkedIn accounts, by audience, format and monthly budget. See the figures →
The twelve B2B paid media agencies in Europe on the comparison
Comparison B2B paid media agencies in Europe Twelve agencies with an office in Europe, compared on what their own websites say: fees, minimum ad spend, channels and who runs your account. Read the comparison →
Ads by Foleon, Clay, Breathe, Gong, Cognism and Hiver from LinkedIn's Ad Library
Library LinkedIn ad examples 751 B2B LinkedIn ads from LinkedIn's Ad Library, sorted by funnel stage and angle, with nine we put in creative briefs. Pictured: ads by Foleon, Clay, Breathe, Gong, Cognism and Hiver. Browse the ads →
The nine ChatGPT Ads agencies for B2B on the comparison
Comparison ChatGPT Ads agencies for B2B in Europe Nine agencies that run ChatGPT Ads for B2B companies, compared on fees, test budgets, published results and OpenAI partner status. Read the comparison →
The LinkedIn budget calculator: sliders for spend and rates, and the pipeline they imply
Tool LinkedIn budget calculator Model what a LinkedIn Ads budget produces in pipeline and closed-won revenue, and change every assumption. Open the calculator →
Cover of the report How B2B buyers find software in 2026
Research How B2B buyers find software in 2026 Our buyer research in 15 pages: what published studies say about how B2B software is bought, and what it means for your marketing. Download the PDF →
The Google Ads scorecard: ten questions answered yes, kinda or no
Tool Google Ads scorecard Ten questions about how your Google Ads account is set up for B2B, with a score and a diagnosis at the end. Take the scorecard →