A curated library of LinkedIn and Google ads we've studied, analysed, or run ourselves. Annotated with what works, what doesn't, and the principle behind each. Updated monthly from our own swipe files plus tools like Foreplay, LinkedIn Ad Library, and Google Ads Transparency Centre.
Every campaign we build starts with the library: 400+ annotated ads, organised by ICP, category, and funnel stage. It's the single fastest way to move from "we should make ads" to shipping the first variation that has a chance of working.